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Chick-fil-A postpones its free food-filled Cow Appreciation Day due to the coronavirus pandemic

Chick-fil-A is postponing its iconic annual free food event, called Cow Appreciation Day.

  • "We made this decision with the communities we serve in mind, keeping safe service as our highest priority at this time," Chick-fil-A said in a statement.
  • Since 2005, Chick-fil-A customers who dress up like a cow are able to get free food from the chicken chain on Cow Appreciation Day.
  • Visit Business Insider's homepage for more stories .

Chick-fil-A is delaying its annual Cow Appreciation Day due to the coronavirus pandemic.

While the free food event is usually held in early July, Chick-fil-A said that Cow Appreciation Day would be postponed in 2020.

Typically on Cow Appreciation Day, customers who dress up like a cow are able to get free food from the chicken chain. According to the chain, 2 million people participated in the event last year.

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"For the time being, we have decided to postpone the annual holiday in honor of our beloved bovines," Chick-fil-A said in a statement to Business Insider.

Chick-fil-A said that it would be providing timing updates and other extras on its Cow Appreciation Day website.

"We made this decision with the communities we serve in mind, keeping safe service as our highest priority at this time," the website states. "Until we can gather again in person and celebrate our cows, we have created a few fun ways to keep the spirit of Cow Appreciation Day alive this summer."

The coronavirus pandemic has forced Chick-fil-A and other chains to make significant changes to protect customers and employees. The chain has added new features including hand washing stations for employees, plexiglass shields, and stopping the use of self-service condiments and beverage stations.

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