Brandless, the 'Procter & Gamble for millennials' startup that sells everything for $3, is launching a pop-up — but you can't buy anything

pulse

April 17, 2018 4:53 PM

Brandless has opened a a physical pop-up, but it will be more educational than a transaction-based location.

Brandless sells its own brand goods like packaged food and essential homeware on its website all for $3 each.
The brand is moving into the real world with a popup in LA so customers can interact with the brand in person.
Brandless has expanded categories and tripled its selection to 300 items since launching in July

Brandless is trying to develop its image.

The online shopping site, which sells food and consumable essentials all for $3 and pitched itself as the "Procter & Gamble for millennials," first launched in July. The site now has around 300 types of own brand goods — triple the number of items at launch. Many of the items are organic, non-GMO, or gluten free. Think of Brandless as a dollar store for consumables people are looking for.

The brand is now moving into the physical world with a pop-launching in May, called "Popup with a Purpose." It will be a "three-dimensional experience of the values of what Brandless is really about," according to CEO and co-founder Tina Sharkey.

The Brandless brand will be on display, but no products will be for sale. Instead, the

"Brandless is for profit for sure, but it's also for purpose," Sharkey said. "That's really resonating with people. You want to bring that purpose to life."

The pop-up will be interactive and there will be

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