The retailer planned to host a day-long sale on baby clothing, accessories, and equipment in select stores on Saturday, February 23. It also promised free goody bags. These deals are also being advertised online throughout the rest of the month.
In the run-up to the in-store event, there was some speculation as to whether this could become Walmart's mini version of Amazon Prime Day.
But unfortunately, some shoppers said it didn't quite live up to the hype. Shoppers said discounts were "disappointing" and that in some cases, sales assistants didn't know the event was happening.
"False advertising by Walmart on Baby Savings Day," one angry customer wrote on Twitter . "No Markdowns, Dept. Manager did not know about sale and store manager was not willing to give 30% off as advertised by store intercom."
A spokesperson for Walmart did not immediately respond to Business Insider's request for comment.
In a statement to Fox 26 , the company said that demand had surpassed expectations.
"In some cases, customer expectations were not met, and for that, we apologize," a spokesperson said to the local TV station.
Shoppers have since taken to social media to vent their frustration:
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