Amazon is triggering a battle for rock-bottom prices (AMZN)

pulse

November 9, 2018 5:16 PM

Amazon is 13% cheaper than other major online retailers in the United States, a new Profitero study found.

A new study revealed that
Amazon beat out

Amazon has been crowned the cheapest of all leading online retailers in the United States.

A new study by Profitero, an online analytics platform, revealed that, on average, Amazon is 13% less expensive than its competitors.

Amazon beat out Best Buy, Wayfair, and Dick's Sporting Goods to be named the most affordable place to buy appliances, electronics, furniture, and sporting goods. When it comes to home furniture and baby products, Amazon lost out only to Walmart's website.

Walmart.com had the second most competitive prices after Amazon, beating Target and its own sister subsidiary, Jet.com.

Walmart has been doubling down on its bid to fight back against Amazon and reassert its status as the most powerful force in American retail. To do so, it has lowered prices to be more competitive. According to Profitero, grocery prices at Jet have dropped by 5% since February.

Uniquely Jto attract millennial shoppers.

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