Over the past few months the Ball family has taken the NBA world by storm with their impressive performances both on and off the court.
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LaVar Ball is getting his own reality show on Facebook
The gregarious and unabashedly confident father will reportedly be bringing his family and the Big Baller Brand to reality television, according to Deadline.
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Lonzo Ball was the second overall pick in this year's NBA draft, his younger brother LiAngelo will be playing at UCLA this fall, and his youngest brother, LaMelo, will still be at Chino Hills High School and is likely to be the most watched teenage prospect in the US.
But even with all the Ball kids' success, it has been their father, LaVar, who has received the lion's share of media attention, and his camera-ready persona has reportedly now landed the Ball family a reality-show deal.
Deadline reports that the Ball family will be the focus of a yet-to-be-named docuseries as part of Facebook's push for original video content. While it's still unclear how long episodes of the show will be or how many episodes are to be expected for its initial run, it's safe to say the Ball household would seem to have no shortage of antics worthy of filming.
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At first glance, this pairing looks like a match made in heaven for all parties involved. Facebook wants to establish itself as a place for entertainment, and LaVar Ball has a proven ability to attract eyeballs and play to the camera, and he is sure to provide the social network with plenty of content to edit together into an entertaining story. The deal also offers him a path to follow through on his rising star power and will give him ample opportunity to continue promoting the Big Baller Brand.
There's still a lot to learn about the Ball family and how their future will play out. Will Lonzo succeed at the pro level? Can LaMelo live up to the hype that will continually build until he goes to college and eventually the NBA? Will LaVar Ball continue his pitch-perfect relationship with WWE? Only time will tell, but now we might get a closer look at these dramas as they unfold thanks to Facebook.
To get a taste of what the Facebook project could be like, check out the SportsCenter feature below — the video might as well be a trailer for the reality show.
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