Supersport terminates second league deal in a month

This move by Supersport may affect the popularity of the local league among football lovers in Nigeria.

LMC team during deal signing with La Liga President

This action means the South African company will no longer broadcast lives matches of the league.

The sport channel also on April 7, 2017 announced termination of similar deal with the Kenya Football League citing breach of agreements, an allegation also levelled against the LMC. Also, the company also ended its agreement with the Ghanaian Premier League in 2016.

In August 2013, the LMC secured a four-year broadcasting deal with Supersport worth 34 million dollars. The contract was to run between 2015 and 2019.

Supersport in recent time has been facing intense competition from an online FTA sport channel, Kwese Sport – a subsidiary of Econet TV, which it lost the broadcast right of the Nigeria Basketball League to early this year.

The impact of this announcement on the league may be severe, as Supersport's televising of league matches has been noted to have greatly impacted the league's fans base and credibility.

Local super lovers are concern as the recently gained traction for the league may be short lived.

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