BtoBet enters Nigeria sport betting market, launches “YangaBet”

shakirudeen taiwo

April 10, 2017 12:24 PM

The Nigeria sport betting has benefited from high Internet penetration in the country. The large population of sport lovers in the country has been major attractions of foreign sport betting companies that have expressed willingness to participate in the Nigeria market.

BtoBet and YangaBet logos

This partnership has birthed “Yangabet” (www.yangabet.com), which is positioned to be the leading betting and gaming platform in Nigeria.

BtoBet is a Malta-based sport betting and platform providing company. It recent adopted a corporate strategy of developing its services for new market, hence the partnership deal with Sahara Games Technology.

On this deals, the Managing Director of Sahara Games Technology, Jeff Halloran, said, “we firmly believe our partnership with such a reputable and a recognised name in the sports wagering sector perfectly fits our needs.

"In fact, BtoBet completely supports us providing players with a simple user interface access to a sophisticated gaming platform, easy to use but delivering unprecedented benefits. Sahara Game Technology is aiming to broaden its penetration and dominance in all African markets and we are convinced that the process will be accelerated by our decision to partner with Btobet.”

On entering the Nigerian sports betting market, Alessandro Fried – Chairman BtoBet, stated: “We are very proud to have Sahara Games Technology as a partner in Nigeria.

"I firmly believe BtoBet’s next-level omni-channel platform – B Neuron – will provide the Nigerian company with the greatest insight into players’ data and behaviour and will drive it to expand into other African countries, by suggesting to players what they most like, increasing their loyalty to the brand and ensuring business success.”

BtoBet is also eyeing other African markets, as it seeks to have a special VIP dinner with the major operators in Kampala on Monday, April 10, 2017.

Also, during the forthcoming 3rd Annual Sports betting East Africa summit – Uganda, the company will give a live demo of its intelligent omni-channel platform and software technology to help retailers to move from retail to mobile and online.

shakirudeen taiwo