lan has opened its first branch in the summer of 2017, and the caf now has five locations across London, with a sixth one coming soon.But thanks to a wall covered in giant love hearts, the newest location in Knightsbridge might be the most Instagrammable to date.
We visited the branch and spoke to Founder Alexandra Miller about why the 'Gram loves this place so much.
"It got to a stage where we realized that there were people that were coming in. Yes, they wanted to try the coffee, try the cakes and the food but they also wanted to make sure that they got that picture before they left," she told INSIDER.
"We have put something on every single wall, so we can make sure that if there's no space here for someone they will find another area of the caf to take a picture in. And I think it actually needed to be done because people are just standing and waiting for Instagram walls or moments."
The love hearts wall features pop-culture references like Ariana Grande's "Thank U, Next," Lil Pump's "Gucci Gang," and also others that are more personal to Alexandra.
Another Instagram spot is the pink carousel at the entrance of the caf. "I see people actually climbing it," said Alexandra. "Trying to get on top, hanging off it, falling off it. Skirts, everything. Hoisting themselves up on it. They're so desperate for the shot."
lan Insta-game is so strong the caf relies on it 100% to attract customers. "We never did any sort of marketing or anything like that," said Alexandra.
