- Several Twitter users are accusing online fashion retailer Boohoo of having its models wear pillows underneath maternity clothing to appear pregnant .
- Some shoppers have questioned why Boohoo seemingly hasn't hired pregnant models to advertise its maternity fashion.
- Others expressed frustration with maternity brands in general, saying that this is a common problem throughout the industry.
- INSIDER reviewed the brand's website, and while it's not clear if all maternity models wore pillows, at least one advertisement appears to show a model wearing sheer clothing with a fake baby bump underneath.
- Representatives for Boohoo did not immediately reply to INSIDER's request for comment.
The online clothing and accessories retailer Boohoohas found itself in the middle of a controversy.