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What exactly is it?

A lot of what is said to be Nigerian pop culture is actually niche culture.

Nigerian pop culture

Blogs and websites are scrambling and falling over themselves to curate the pop culture of the most populous black nation in the world.

It is the news arms race among Nigerian new media. The voice and force of millennials are growing and many new media establishments want to cash in on this growing market.

There is so much 'Nigerian pop' content on the 'net these days from fashion, music, movies and sports that you might not know where to start from.

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Undoubtedly, there is a gold rush for Nigerian pop culture but sadly a lot of what is sold as our pop culture is not. I hate to burst the woke bubble that many of us have been living but what we see as Nigerian pop culture is at best alternative pop culture.

Within the last year, so-called curators of Nigerian pop culture have put a misplaced emphasis on an alternative lifestyle. This lifestyle is wrongly described as Nigerian pop culture. It is not.

First of all, let us break down what pop culture is. It is the attitude, beliefs, philosophies, perspective and thinking that are within the mainstream of a culture. By this definition alone, we can say if it is not mainstream it is not pop culture. If it does not define a generation in a specific period of time, then it is not pop culture.

What is Nigerian pop culture and what is not?

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