Parrot Analytics research shows "Iron Fist" launched strong, but is losing viewer interest faster than all the other Netflix-Marvel shows.
"Iron Fist" is losing viewers at a very fast rate – faster than any other Marvel-Netflix series.
That's according to Parrot Analytics, which has has developed a way to measure demand for shows, considering factors like viewing, peer-to-peer sharing, social-media chatter, and viewer-generated ratings, among other sources.
Data from companies like Parrot Analytics are helpful for analyzing the popularity of Netflix shows since the streaming company doesn't release viewership information.
In the case of "Iron Fist," the numbers show that demand for the show in its premiere week was pretty high compared to other Marvel-Netflix series. Only "Luke Cage" had more initial demand than "Iron Fist."
What's interesting is that about a week later, the demand for "Iron Fist" was cut by half. This could mean that people started binge-watching the show in its first few days and then didn't come back to finish the season the next weekend.
In a theory called the “Netflix demand binge curve,” Parrot has seen that demand is high in the first few days of a show while people are binge-watching, and then they return the following weekend to finish up the show. In the case of "Iron Fist," the 50% fall may signify that viewers didn't feel compelled to stick with it.
When it comes to retaining its demand, "Luke Cage" saw the least amount of decrease the week after its premiere with a 37% decline. "Jessica Jones" had the second-best demand retention with a 40% decline.
The graph below shows just how dramatically people are losing interest in "Iron Fist" compared to the other Netflix-Marvel shows, according to Parrot Analytics.