Moët Hennessy is launching a posh online booze store which sells on-demand bartenders and trips to the Titanic

pulse

May 16, 2017 8:46 AM

The "Net-a-Porter" for wine lovers is coming to the UK in the form of Clos19.

Deliveries can arrive within as little as 24 hours, and same-day chilled delivery will follow in due course.

Moët Hennessy has launched Clos19, a luxury wine and spirits e-commerce platform.

The website is a project from founder and CEO Stephanie Watine Arnault, the niece of Bernard Arnault, who is the chairman and CEO of the LVMH group, and France's richest man.

In addition to posh alcohol from LVMH brands, the website will provide hosting services to customers.

Guests wanting to throw the ultimate cocktail party will be able to order a pop-up bar, mixologist, and waiting staff, complete with glassware, spirits, and mixers to their home.

Luxury brands and products available to purchase online include Dom Pérignon, Château d’Yquem, Hennessy, and rare limited edition vintages, as well as Riedel champagne glasses designed exclusively for Krug.

Deliveries can arrive within as little as 24 hours, and same-day chilled delivery will follow in due course.

The site will also sell "exclusively curated experiences" ranging from whisky tastings with brand ambassadors at Gleneagles, to trips to Antarctica and even submarine expeditions to visit the Titanic.

"Clos19 is a design-led lifestyle retail brand which champions and inspires the Art of Hosting," said. "It gives more immediate and sophisticated access to not only our exceptional products but also provides the services, accessories and experiences that enable our audience to become the perfect hosts. It uses the digital world to communicate in a contemporary and playful way the values of the art de vivre, always putting the consumer at the heart of the experience."

The brand launches in the UK this month and will roll out in other international locations by the end of the year.

Alongside the store, Arnault is launching an online magazine, Journal19. The editorial platform will publish tailor-made content across a range of brand-friendly lifestyle topics, such as which bottle to use and why.

pulse