The founder of JetBlue reveals the crucial business advice he would give to his 25-year-old self (JBLU)

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October 7, 2018 2:06 PM

David Neeleman, the founder of JetBlue and Azul and a cofounder of WestJet, shares the advice he would give his 25-year-old self.

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He's the founder of
He's also a co-owner of

David Neeleman is one of the most experienced and successful entrepreneurs in the history of the airline industry. The affable, Brazilian-born, Utah-raised businessman has had a hand in the founding of four successful airlines over the last 35 years.

He's also one of theco-owners of Portuguese national airline TAP Air Portugal.

Earlier this year, Neeleman, 58, announced plans to launch his fifth airline,an American low-cost carrier called Moxy.

Neeleman's career as an airline entrepreneur started early, when he co-founded Morris Air in 1984, at the age of 25.

He served as Morris Air's president from 1988 until it was sold to Southwest Airlines in 1994 for a reported $129 million.

From there, the goal is to differentiate yourself from the pack.

"Be passionate. Be the best and create something that no one else has," Neeleman told us. "Build a better mousetrap."

"If you build a better mousetrap, people will beat a path to your door," the airline boss said. "I really believe that."

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