I visited the Chanel store in SoHo the day after Karl Lagerfeld died, and it was clear why the brand has been an icon for nearly 100 years

Marissa Perino

February 20, 2019 11:46 PM

Marissa Perino/Business Insider

Chanel has a variety of boutique locations scattered across Manhattan. I recently visited the SoHo store, which is in the heart of SoHo's shopping district and is surrounded by other luxury brands ...

Renowned fashion icon Karl Lagerfeld died on Tuesday, February 19 at the age of 85.
Lagerfeld was well known for his role as the creative director of both Chanel and Fendi luxury brands.
One day after his death, I visited the Chanel storefront in SoHo to see if they had any sort of tribute set up for the fashion icon.
The store's artful yet classic layout and blend of both historic and trendy pieces contributed to its feel of timeless luxury.

At his time of death, Karl Lagerfeld had worked with the Chanel brand for 36 years.

The Chanel company was founded by Gabrielle "Coco" Chanel in 1910, but Lagerfeld, who joined the company 1983 and had a wide impact on the fashion industry at large , is credited with modernizing the failing brand and carrying it into the 21st century.

On a snowy Wednesday, I took the train uptown to SoHos Chanel store. The SoHo location is one of three Chanel boutiques in Manhattan , alongside Madison Avenue and the recently unveiled 57th Street location . I was curious to see if the store would have any kind of tribute displayed for the late fashion icon and to get a sense of how the store felt in person.

Overall, the stores variety of high-end products and thoughtful layout contributed to its overall feel of luxury. I found that inventory was displayed, not just as products for browsing, but rather as pieces of art.

Here's what the SoHo Chanel store looks like.

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