- CEO
- real estate
- multimillion dollar homes
- Hollywood-style
- influencers
- high net worth individuals.
- "Just how a
- The Society Group
- Penthouse
- Santa Monica
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Hollywood-style trailers, exclusive dinner parties, and 'Instagram museums': The CEO of a real estate PR firm dishes on how he sells multimillion-dollar mansions to the super-rich
The Society Group sells multimillion-dollar LA mansions by creating Hollywood-style videos for the homes, and throwing made-for-Instagram events.
The Society Group turned a $15 million home into an Instagram museum.
If you're looking to sell your multimillion-dollar Los Angeles home in a wildly unconventional way, you'll likely turn to one person: Alexander Ali, founder and CEO of PR firm The Society Group. His company is best known for the dramatic, Hollywood-style real estate trailers they've created to help sell multimillion-dollar homes.
Since 2015, the company has helped sell more than $500 million of real estate — including the Playboy Mansion —and their current portfolio is worth over $1.7 billion, according to the website.
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sit-down dinners for an exclusive group of 40 high net worth individuals.
For Ali, one of The Society Group's most memorable events was held at a $15 million penthouse in Santa Monica. The home was turned into an "Insta Penthouse," which he describes as a "1960s themed beach party meets Instagram museum." It included a trampoline photo booth on the roof, an art installation consisting of 1.
Giant beach balls were put in every room, and the bathtubs were transformed into ball pits.
Then there was the "Estate of Zen," where
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Society Group is also overseeing marketing for "The One," an LA megamansion set to hit the market for $500 million in 2019.
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