- Convicted drug lord Joaquin "El Chapo" Guzman is launching a brand of fashion items called "El Chapo" which are inspired by his twin daughters.
- El Chapo is working with his wife Emma Coronel Aispuro, 29, on the clothing project which could be available in the US and Mexico soon.
- The brand will feature the criminal's signature and already has an official website, per AP.
Fashion might have a controversial new addition to its roster after convicted drug lord "El Chapo" announced plans to launch an eponymous brand.