ADVERTISEMENT

Billionaire Spanx founder Sara Blakely is loaning out her wedding dress to brides who lost thousands of dollars because of coronavirus cancellations

REUTERS/Lucas Jackson

ADVERTISEMENT

Billionaire Spanx founder Sara Blakely is looking out for an oft-overlooked population affected by the coronavirus pandemic brides.

Blakely is offering to loan her wedding dress out to any size 4 or size 6 brides who are struggling to organize a wedding amid the pandemic, she announced on Instagram . Over thirty women have already taken Blakely up on the offer, she told CNBC .

"When COVID-19 happened, I shifted my thinking to, 'How can I use my social platform right now to be helpful?'" Blakely said in an interview with CNBC Make It's Taylor Locke published Thursday. "I thought, 'This is a really feel-good post that should make other people feel good right now ... and I also wanted to hopefully start a trend and spark an idea in other women that maybe they hadn't thought of loaning their wedding dress out and now they will."

ADVERTISEMENT

"My heart is breaking for all the brides out their [sic] having to cancel and postpone their special day so I thought why not offer my dress to more amazing women," Blakely wrote when first making the offer on Instagram March 19. "Hoping this will possibly help ease someone's plans during this time."

The 49-year-old billionaire loaned out one of the two dresses she wore to her October 2008 wedding years before the coronavirus outbreak began, first to a friend in 2010 and later to a stranger she met on a hiking trail in 2016, according to CNBC . Blakely built a billion-dollar fortune after founding shapewear and loungewear brand Spanx in her Atlanta apartment in 1998, Business Insider reported.

Engaged couples across the country have been forced to postpone or completely cancel their nuptials as authorities limit gatherings to slow the spread of the novel coronavirus. The cancellations are also costing couples tens of thousands of dollars in losses from broken contracts with vendors, canceled flights and hotel bookings, aside from what they hoped would be the happiest day of their lives, Business Insider's Jessica Snouwaert reported.

The novel coronavirus has infected over one million people and killed over 96,000 across the globe, after being identified in Wuhan, China, in December. No country has reported more cases than the United States. In addition to a public health crisis, the outbreak has also led to an economic downturn, as nearly 10 million Americans have filed for unemployment benefits in the past two weeks alone as businesses close to comply with social distancing guidelines designed to slow the virus' the spread.

ADVERTISEMENT

See Also:

FOLLOW BUSINESS INSIDER AFRICA

Unblock notifications in browser settings.
ADVERTISEMENT

Recommended articles

Kenyan government rejects calls to ban TikTok, recommends tighter control over

Kenyan government rejects calls to ban TikTok, recommends tighter control over

Congo accuses Apple of conflict minerals in its supply chain

Congo accuses Apple of conflict minerals in its supply chain

Top 10 African countries with the highest fuel prices in April 2024

Top 10 African countries with the highest fuel prices in April 2024

The gold trade in Uganda makes a huge comeback

The gold trade in Uganda makes a huge comeback

Best live dealer casino: Top USA live casinos online

Best live dealer casino: Top USA live casinos online

Best real money online casinos USA: Top 10 casino sites in 2024

Best real money online casinos USA: Top 10 casino sites in 2024

OPEC excited about partnership with Namibia

OPEC excited about partnership with Namibia

The US loses to Russia and China in popularity across Africa

The US loses to Russia and China in popularity across Africa

Top 10 most valuable South African brands in 2024

Top 10 most valuable South African brands in 2024

ADVERTISEMENT