Ulta Beauty has a lot riding on the Kardashians during the holiday season (ULTA)

pulse

December 7, 2018 5:11 PM

Ulta Beauty has partnered with two members of Kardashian family, Kylie Jenner and Kim Kardashian, to sell their cosmetic lines.

Khloe Kardashian, Kylie Jenner, Kris Kardashian, Kourtney Kardashian, Kim Kardashian, and Kendall Jenner attend the Kardashian Kollection Launch Party at The Colony in Hollywood, California.

Kylie and Kim, who each have 120 million Instagram followers, have generated a lot of excitement about their products by announcing the launches on social media and appearing at Ulta Beauty stores.
Ulta's earnings-per-share forecast for the crucial holiday quarter missed Wall Street expectations, sending shares

Ulta Beauty is counting on

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