Ford is starting to look appealing to Wall Street. Morgan Stanley analyst Adam Jonas boosted his target price for Ford to $15.
The contrast is vivid: over the past three years, Tesla shares have risen 70% while Ford shares have declined 30%. In 2017, Tesla surpassed Ford's market capitalization and now has the 100-plus-year-old carmaker out-valued by over $10 billion.
Ford, of course, has been steadily profitable for that period, although its margins haven't lived up to expectations. Tesla, meanwhile, hasn't made a dime and just last year blew through $3.5 billion in cash.
Figuring out what Tesla is truly worth is a fool's errand, but Morgan Stanley analysts Adam Jonas seems to think that after the company's big surge in 2017, some profit taking might be in order. He said as much in a recent research note.
And in a note published Wednesday, he argued that Ford's cheap stock price might represent a buying opportunity. He raised his target price to $15 (Ford is now at $11), his first bump up in over two years, and maintained that Ford could be a good bet going into 2018.
He likes the restructuring that CEO Jim Hackett has undertaken, and he thinks the carmaker's core pickup-truck business will thrive in a US sales environment that could finish the year stronger than expected.
Ford popped higher in morning trading, up over 3%. Tesla slid lower by 2%, to $335.