The 75 celebrities and influencers who make the most money per Instagram post, ranked

Influencer marketing is projected to be worth between $5 and $10 billion by 2020. To determine how much to charge per-post, you need to take into account followers, engagement, status, and audience.

Hopper HQ created an Instagram Rich List of 2018 to highlight the top influencers on the social media app — and how much they charge per sponsored post.

Hopper HQ categorized influencers in eight core verticals: Celebrity, lifestyle, fitness, sports, beauty, fashion, food, and travel. Hopper HQ compiled the list using public and private data and contacted every account listed — through a manager, agent, or directly — and requested their fee for sponsored posts.

The list was sorted by price for the top-ten influencers in each of the core categories. Travel accounts that exchange posts for free travel instead of a financial return did not make the list.

The 75 influencers below all have one million followers or more and charge $1,300 and up for a sponsored post. Since Hopper HQ released the list, many influencers gained more followers. The follower count on Business Insider's list is as of September 2018.

75. David Chang

Instagram handle: @davidchang

Niche: Food

Followers: 1 million

Cost per-post: $1,300

74. Kevin Curry

Instagram handle: @fitmencook

Niche: Food

Followers: 1.2 million

Cost per-post: $1,500

73. Ella Mills

Instagram handle: @deliciouslyella

Niche: Food

Followers: 1.4 million

Cost per-post: $1,600

72. Cezar Gonzalez

Instagram handle: @co_cinero

Niche: Food

Followers: 1.9 million

Cost per-post: $2,450

71. Martha Stewart

Instagram handle: @marthastweart

Niche: Food

Followers: 1.9 million

Cost per-post: $2,500

70. Joe Wicks

Instagram handle: @thebodycoach

Niche: Food

Followers: 2.3 million

Cost per-post: $2,650

69. Tara Milk Tea

Instagram handle: @taramilktea

Niche: Travel

Followers: 1.1 million

Cost per-post: $3,000

68. Yolanda Gampp

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Instagram handle: @yolanda_gampp

Niche: Food

Followers: 2.7 million

Cost per-post: $3,500

67. Hannes Becker

Instagram handle: @hannes_becker

Niche: Travel

Followers: 1.3 million

Cost per-post: $3,600

66. Louis Cole

Instagram handle: @funforlouis

Niche: Travel

Followers: 1.4 million

Cost per-post: $4,000

65. Amanda Steele

Instagram handle: @amandasteele

Niche: Beauty

Followers: 2.5 million

Cost per-post: $4,200

64. Shayla Mitchell

Instagram handle: @makeupshayla

Niche: Beauty

Followers: 2.7 million

Cost per-post: $4,400

63. Alexa Chung

Instagram handle: @alexachung

Niche: Fashion

Followers: 3.1 million

Cost per-post: $4,500

62. Rosanna Pansino

Instagram handle: @rosannapansino

Niche: Food

Followers: 3.8 million

Cost per-post: $4,500

61. Leonie Hanne

Instagram handle: @LeonieHane

Niche: Travel

Followers: 1.8 million

Cost per-post: $5,000

60. Gordon Ramsey

Instagram handle: @gordongram

Niche: Food

Followers: 4.8 million

Cost per-post: $5,500

59. Alex Strohl

Instagram handle: @alexstrohl

Niche: Travel

Followers: 2 million

Cost per-post: $5,750

58. Lauren Bullen

Instagram handle: @gypsea_lust

Niche: Travel

Followers: 2.1 million

Cost per-post: $6,000

57. Aimee Song

Instagram handle: @songofstyle

Niche: Fashion

Followers: 4.9 million

Cost per-post: $7,000

56. Manny Gutierrez

Instagram handle: @mannymua733

Niche: Beauty

Followers: 4.9 million

Cost per-post: $7,900

55. Jamie Oliver

Instagram handle: @jamieoliver

Niche: Food

Followers: 6.6 million

Cost per-post: $8,000

54. Ulisses Jr

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Instagram handle: @ulissesworld

Niche: Fitness

Followers: 5.4 million

Cost per-post: $8,200

53. Jack Morris

Instagram handle: @doyoutravel

Niche: Travel

Followers: 2.8 million

Cost per-post: $8,250

52. Frederico Lucia

Instagram handle: @fedez

Niche: Fashion

Followers: 6.8 million

Cost per-post: $8,500

51. Chris Burkard

Instagram handle: @chrisburkard

Niche: Travel

Followers: 3.1 million

Cost per-post: $8,800

50. Amra Olevic

Instagram handle: @amrezy

Niche: Beauty

Followers: 5.6 million

Cost per-post: $9,000

49. Mariano Di Vaio

Instagram handle: @marianodivaio

Niche: Fashion

Followers: 6.2 million

Cost per-post: $9,000

48. Paul Nicklen

Instagram handle: @paulnicklen

Niche: Travel

Followers: 4.5 million

Cost per-post: $9,250

47. Lazar Angelov

Instagram handle: @lazar_angelov_official

Niche: Fitness

Followers: 5.9 million

Cost per-post: $9,500

46. James Charles

Instagram handle: @jamescharles

Niche: Beauty

Followers: 8.2 million

Cost per-post: $9,750

45. Gracyanne Barbosa

Instagram handle: @graficial

Niche: Fitness

Followers: 6.8 million

Cost per-post: $10,000

44. Anna Nystrom

Instagram handle: @annanystrom

Niche: Fitness

Followers: 6.9 million

Cost per-post: $10,250

43. Jeffree Star

Instagram handle: @jeffreestar

Niche: Beauty

Followers: 8.4 million

Cost per-post: $10,500

42. Camila Coelho

Instagram handle: @camilacoelho

Niche: Fashion

Followers: 7.4 million

Cost per-post: $10,750

41. Rosie Huntington-Whiteley

Instagram handle: @rosiehw

Niche: Fashion

Followers: 8.4 million

Cost per-post: $11,500

40. Naomi Giannopoulos

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Instagram handle: @vegas_nay

Niche: Beauty

Followers: 7.4 million

Cost per-post: $12,000

39. Kayla Itsines

Instagram handle: @kayla_itsines

Niche: Fitness, influencer

Followers: 10.2 million

Cost per-post: $15,000

38. Nikkie De Jager

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Instagram handle: @nikkietutorials

Niche: Beauty

Followers: 11 million

Cost per-post: $15,750

37. Zoe Sugg

Instagram handle: @zoella

Niche: Beauty, influencer

Followers: 1.2 million

Cost per-post: $16,000

36. Jake Paul

Instagram handle: @jakepaul

Niche: Influencer

Followers: 11.6 million

Cost per-post: $16,500

35. Anllela Sagra

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Instagram handle: @anllela_sagra

Niche: Fitness

Followers: 11 million

Cost per-post: $16,600

34. Gianluca Vacchi

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Instagram handle: @gianlucavacchi

Niche: Fashion

Followers: 11.6 million

Cost per-post: $16,750

33. Logan Paul

Instagram handle: @loganpaul

Niche: Influencer

Followers: 16.6 million

Cost per-post: $17,000

32. Felix Kjellberg

Instagram handle: @pewdiepie

Niche: Influencer

Followers: 14.2 million

Cost per-post: $17,150

31. Ana Cheri

Instagram handle: @anacheri

Niche: Fitness

Followers: 11.3 million

Cost per-post: $18,000

30. Jen Selter

Instagram handle: @jenselter

Niche: Fitness

Followers: 12.4 million

Cost per-post: $19,250

29. Chiara Ferragni

Instagram handle: @chiaraferragni

Niche: Fashion

Followers: 15.1 million

Cost per-post: $19,500

28. Michelle Lewin

Instagram handle: @michelle_lewin

Niche: Fitness

Followers: 13.2 million

Cost per-post: $22,500

27. Garret & Jessica Gee

Instagram handle: @thebucketlistfamily

Niche: Travel

Followers: 1.4 million

Cost per-post: $23,000

26. Cameron Dallas

Instagram handle: @camerondallas

Niche: Influencer

Followers: 21.3 million

Cost per-post: $25,000

25. Emily Ratajkowski

Instagram handle: @emrata

Niche: Fashion

Followers: 19.6 million

Cost per-post: $26,500

24. Bella Hadid

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Instagram handle: @bellahadid

Niche: Fashion

Followers: 20 million

Cost per-post: $27,000

23. Sommer Ray

Instagram handle: @sommerray

Niche: Fitness, influencer

Followers: 19.1 million

Cost per-post: $29,000

22. Zach King

Instagram handle: @zachking

Niche: Influencer

Followers: 21.2 million

Cost per-post: $30,000

21. Eleonora Pons

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Instagram handle: @lelepons

Niche: Influencer

Followers: 28.6 million

Cost per-post: $32,500

20. Huda Kattan

Instagram handle: @hudabeauty

Niche: Beauty, influencer

Followers: 27.4 million

Cost per-post: $33,000

19. Floyd Mayweather

Instagram handle: @floydmayweather

Niche: Sports

Followers: 21.2 million

Cost per-post: $107,000

18. Stephen Curry

Instagram handle: @stephencurry30

Niche: Sports

Followers: 22 million

Cost per-post: $110,000

17. Virat Kohli

Instagram handle: @virat.kohli

Niche: Sports

Followers: 24.1 million

Cost per-post: $120,000

16. Conor McGregor

Instagram handle: @thenotoriousmma

Niche: Sports

Followers: 26.1 million

Cost per-post: $125,000

15. Luis Suarez

Instagram handle: @luissuarez9

Niche: Sports

Followers: 29.8 million

Cost per-post: $150,000

14. Zlatan Ibrahimovic

Instagram handle: @iamzlatanibrahimovic

Niche: Sports

Followers: 35.1 million

Cost per-post: $175,000

13. Gareth Bale

Instagram handle: @garethbale11

Niche: Sports

Followers: 36.3 million

Cost per-post: $185,000

12. David Beckham

Instagram handle: @davidbeckham

Niche: Sports

Followers: 51 million

Cost per-post: $300,000

11. Khloe Kardashian

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Instagram handle:@khloekardashian

Niche: Celebrity

Followers: 79.6 million

Cost per-post: $480,000

10. Kendall Jenner

Instagram handle: @kendalljenner

Niche: Celebrity

Followers: 95.6 million

Cost per-post: $500,000

9. Lionel Messi

Instagram handle: @leomessi

Niche: Sports

Followers: 98.4 million

Cost per-post: $500,000

8. Neymar da Silva Santos Junior

Instagram handle: @neymarjr

Niche: Celebrity, sports

Followers: 102 million

Cost per-post: $600,000

7. Justin Bieber

Instagram handle: @justinbieber

Niche: Celebrity

Followers: 102 million

Cost per-post: $630,000

6. Dwayne Johnson

Instagram handle: @therock

Niche: Celebrity

Followers: 116 million

Cost per-post: $650,000

5. Beyonce Knowles

Instagram handle: @beyonce

Niche: Celebrity

Followers: 118 million

Cost per-post: $700,000

4. Kim Kardashian West

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Instagram handle: @kimkardashian

Niche: Celebrity

Followers: 118 million

Cost per-post: $720,000

3. Cristiano Ronaldo

Instagram handle: @cristiano

Niche: Celebrity, sports

Followers: 142 million

Cost per-post: $750,000

2. Selena Gomez

Instagram handle: @selenagomez

Niche: Celebrity

Followers: 143 million

Cost per-post: $800,000

1. Kylie Jenner

Instagram handle: @kyliejenner

Niche: Celebrity

Followers: 115 million

Cost per-post: $1 million

The 75 celebrities and influencers who make the most money per Instagram post, ranked

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