This throwback to Facebook's IPO is one reason some investors are nervous about Snapchat

pulse

March 2, 2017 4:01 PM

Facebook's first day of trading faced technical glitches, and the stock price plummeted over the next few weeks.

Facebook Inc. CEO Mark Zuckerberg seen moments after Facebook went public in 2012.

The hottest tech debut of the year is happening Thursday, as Snap Inc. goes public.

The parent company of the messaging-app Snapchat raised $3.4 billion in the tech industry's largest initial public offering since Twitter. At $17 a share, the company was valued at $23.8 billion.

Some analysts have questioned whether that valuation is justified, as Snap has not yet turned a profit and the success of its advertising model remains uncertain.

The shares were indicated to open for trading at $22 to $24 a share, most likely pushing the valuation higher.

One of the biggest tech IPOs of the past several years offers a troubling example of what can happen to sky-high valuations when a social network goes public.

In a note to clients ahead of Snap's IPO, Birinyi Associates published a flashback of Facebook's tumultuous first trading day. Here's Jeffrey Yale Rubin's recap (emphasis added):

"In the days and weeks leading up to the Facebook IPO, there were concerns among Wall Street analysts about Facebook's appropriate valuation as additional shares were to be sold due to high demand. Other analysts expressed unease about FB's business model with advertising and privacy clashing among growth concerns.

"Trading was expected to begin at 11:00 a.m. Eastern Time. However, trading was delayed until 11:30 am due to technical problems within the NASDAQ exchange and subsequent IPO cross. After opening Facebook's share value fell during nine of the next thirteen trading days. The day after the IPO (May 21st), the stock closed below its offering price, at $34.03. The stock saw another large loss the next day, closing at $31.00. Not until August 2013 would the stock trade above the first day's closing price."

More encouraging, however, is that Facebook has gained 258% since its IPO. And so far there haven't been any technical glitches in the rollout of Snap's IPO.

pulse