SMEs must reinvent to remain competitive - Heritage Bank CEO, Sekibo

Managing Director/Chief Executive, Heritage Bank Limited, Mr. Ifie Sekibo has advised Small and Medium Enterprises (SMEs) to reinvent themselves in order to remain competitive and overcome the challenges of the COVID-19 pandemic.

Managing Director/Chief Executive, Heritage Bank Limited, Mr. Ifie Sekibo. [nairametrics]

He said: “For SMEs to strive, they must continually re-invent themselves, one big plus for SMEs is that they are quite small, and they can easily change. Cooperation is key at this very time. I advocate always, competition is good but complementing each other is better, it comes with value chain principle.

“When you plan yourself in a value chain, you gain more because the big dinosaurs need the small SMEs to survive. The economy of Nigeria needs the SME to survive. I recommend that partnerships are developed in the space of SMEs, one-man business find it difficult to survive in an economy that is changing on daily basis or even hourly. If you want to remain viable, your dreams being viable, partnerships are good way to go.”

Sekibo also counselled SMEs on the need to adapt to the realities of a new world occasioned by the COVID-19 pandemic, especially the increased adoption of electronic channels (E-Channels) for productivity and product marketing.

He said: “The truth is that even after this pandemic, we can never return to the normal way because this is the new normal and in our desperation to find solution, mistakes abound, failures will set in and most of us will hide from our failures other than face it.

“We will blame everybody for it and some of us will throw in the towel. My advice to SMEs at this critical time is that since this is a failure not caused by you or anybody, you should accept the failure. Let us begin to make amends. We are having a conference today and it is on E-Channel, can we begin to sell our products by E-Channel, can we begin to sell our ideas on E-Channel, can we begin to work at home and still be as productive and disciplined as we should. Those are the new normal. So, if we know the new normal, then we should courageously face it and go on.

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng

Recommended articles

Inside the most expensive school in Ghana where kindergarten costs GHc176K a year

Inside the most expensive school in Ghana where kindergarten costs GHc176K a year

Tonto Dikeh nominated as deputy governorship candidate of Rivers State under ADC

Tonto Dikeh nominated as deputy governorship candidate of Rivers State under ADC

Top 10 African countries with the most expensive gas prices in 2022

Top 10 African countries with the most expensive gas prices in 2022

Top 10 African Countries with the highest inflation rates in 2022

Top 10 African Countries with the highest inflation rates in 2022

I was a one time mechanic, says Khaid as he narrates how Sydney Talker discovered him

"I was a one time mechanic", says Khaid as he narrates how Sydney Talker discovered him

When and where to watch Super Eagles of Nigeria vs São Tomé and Príncipe

When and where to watch Super Eagles of Nigeria vs São Tomé and Príncipe

Owo attack: Buhari condemns killing of worshippers in Catholic Church

Owo attack: Buhari condemns killing of worshippers in Catholic Church

BREAKING: INEC confirms Machina, denies Lawan Yobe North senatorial seat

BREAKING: INEC confirms Machina, denies Lawan Yobe North senatorial seat

Owo massacre: Amotekun arrests suspects in connection with church attack

Owo massacre: Amotekun arrests suspects in connection with church attack