RBC: An 'unusual franchise-only meeting' at McDonald's set the stage for 2018 and beyond (MCD)

pulse

October 15, 2018 5:57 PM

While
McDonald's franchisees gathered at an unusual meeting last week discussing their concerns of the burger giant's disappointing sales and what has caused its current dilemma.
RBC summarized five major changes that have set the course for McDonald's 2018 performance and beyond, and added that the burger chain will take actions to send the company back on track.

McDonald's has been aggressively upgrading its US stores

David Palmer. He believes the burger chain will respond by adjusting improper parts of the major changes and send the company back on track to deliver improving sales growth next year.

Here are the five major changes summarized by RBC:

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