NIKE: Business is booming in China (NKE)

pulse

September 26, 2018 3:15 PM

Nike's leadership is bullish on China and said partnerships with the country's leading digital platforms are driving momentum. The sneaker giant posted second-quarter revenue of $1.38 billion for the Greater China region, the 17 consecutive quarter of double-digit sales growth.

NBA basketball player LeBron James of Miami attends a promotional event in Shanghai.

The sneaker giant posted second-quarter revenue of $1.38 billion for the Greater China region, the 17 consecutive quarter of double-digit sales growth.
Nike's quarterly beat on both the top and bottom lines, but it sales in China fell a bit short of estimates.

Nike says its relationship with Chinese consumers is "as strong as

The sneaker giant posted revenue of $

"Our fundamentals in China are actually quite sound and strong," said, "We're not seeing any push back from consumers. On the contrary, our relationship and connection to consumers is as strong as it can possibly be."

Campion added that Nike is driving growth through partnerships with China's leading digital platforms like Tmall and WeChat. Tmall is one of the operated by Chinese e-commerce giant Alibaba, while WeChat is a multi-purpose

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