ADVERTISEMENT

MultiChoice loses 41,000 DStv Premium subscribers in one year

The financial result also showed that the loss of high-end subscribers drove down the Average Revenue Per User.

ADVERTISEMENT

MultiChoice has lost 41,000 high-end subscribers who use the DStv Premium decoder from the video entertainment and internet company.

Naspers -Multichoice parent company - revealed that high-end subscribers have declined from 1.962 million to 1.921 million over the last year.

After Naspers released its financial results for the year ended March 31, 2018, the figures show a big decline in MultiChoice’s DStv Premium subscribers.

ADVERTISEMENT

The financial result also showed that the loss of high-end subscribers also drove down the Average Revenue Per User (ARPU).

The image below shows the decline in DStv Premium subscribers over the last year.

Naspers also noted that the figures as released in its financial results for the year ended March 31, 2018, reflect all of MultiChoice’s subscribers and not just South Africa.

GOtv, DStv records mass market growth

Despite the loss in high-end subscribers in the financial results for the year ended March 31, 2018, Naspers said its “mass market growth trend continues, premium tier growth is declining and compact tier growth is starting to stabilize.”

ADVERTISEMENT

MultiChoice’s DStv subscribers grew from 11.942 million to 13.476 million – an increase of 13% - over the last year, the financial report revealed.

The company revealed that most of the growth came from lower-end subscribers, which shows that MultiChoice’s mass-market growth is continuing.

The growth came from lower-end subscribers might be as a result of the success story of GOtv.

Six years back, Multichoice launched the GOtv, which targeted the lower-end subscribers after much yearning.

GOtv has since catered for the lower-end subscribers while creating a wide range of viewing options for subscribers at a low cost.

FOLLOW BUSINESS INSIDER AFRICA

Unblock notifications in browser settings.
ADVERTISEMENT

Recommended articles

10 African countries that waste the most food in 2024

10 African countries that waste the most food in 2024

US troop withdrawal from Niger hangs in the balance

US troop withdrawal from Niger hangs in the balance

Detained Binance executives sue Nigerian authorities for human right violation

Detained Binance executives sue Nigerian authorities for human right violation

Nigeria's central bank increases minimum capital base for banks

Nigeria's central bank increases minimum capital base for banks

Sony’s creators convention redefines the creative landscape for content creators

Sony’s creators convention redefines the creative landscape for content creators

Exploring the popularity of progressive jackpot slots in Indonesia

Exploring the popularity of progressive jackpot slots in Indonesia

Egypt, Nigeria, and South Africa ranked as Africa's most polluted countries in new report

Egypt, Nigeria, and South Africa ranked as Africa's most polluted countries in new report

10 African countries with the lowest life expectancy according to the World Bank

10 African countries with the lowest life expectancy according to the World Bank

Kenyan women are more obese than their men - here’s why

Kenyan women are more obese than their men - here’s why

ADVERTISEMENT