- Hodinkee
- Hermès
- luxury
- Rolex
- Omega
- Apple
Hodinkee's latest limited-edition watch collaboration with Hermès could be its boldest yet
Hermès isn't as well-known as Rolex or Omega, but it has a long horological history and has kept itself relevant through collaborations with Apple.
Hodinkee, the watch website and online retailer, has collaborated with some impressive names in horology to bring limited-edition timepieces to consumers. My personal favorites have been two affordable watches with Swatch, but Hodinkee has also worked with names such as Zenith, Omega, Laurent Ferrier, and TAG Heuer.
Prices have ranged widely, with the pieces typically selling out quickly.
Hodinkee's latest partnership is with Hermès, a French brand that's well known in traditional high-fashion circles but is somewhat obscure as far as its watches go (Hermès history with horology goes way, way back, however).
There are two new pieces, a time-only watch that comes in just under 40mm, rendered in steel; and a GMT, also just under 40mm, in palladium. Both are on a blue alligator strap and feature Hermès in-house caliber H1950 movement.
These are very good-looking, modern watches — not too big, not too small, with exactly the right amount of French flair, supported by Swiss movement-making.
Hermès isn't as well-known as Rolex or Omega, but it has kept itself relevant through its collaborations with Apple, creating exclusive digital faces and leather straps to accompany versions of the Apple Watch. In this context, the Hodinkee partnership makes perfect sense, as the website has been engaged with the Apple Watch since the device was launched and has never shied from expressing admiration for Hermès legacy.