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'Giving stuff away for free won't work' for Victoria's Secret and Pink (LB)

Victoria's Secret and its Pink brand's aggressive promotions are hurting long-term pricing power, Jefferies says.

Josephine Skriver, Elsa Hosk and Jasmine Tookes attend as VS Angels celebrate the Victoria’s Secret Fashion Show airing December 2 (10/9c) on the ABC Television Network at the new VIP Runway Experience located in the NYC Fifth Avenue flagship store on November 29, 2018 in New York City.
  • Victoria's Secret and its Pink brand's aggressive promotions are pulling demand forward and hurting long-term pricing power, Jefferies says.
  • Victoria's Secret, together with Pink, is selling
  • As part of
  • In August,

Victoria's Secret and its Pink brand's aggressive promotions won't solve the problem of its declining popularity Jefferies says.

near a cyclical peak as promotions at the shop are beginning to accelerate.

$21 price target — 34% below where shares were trading Monday.

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L Brands was down 46.57% this year.

  • RBC: Victoria's Secret is trading at 'negative value'
  • Victoria's Secret is broken and its Pink franchise is in the 'early innings' of a long decline
  • The owner of Victoria's Secret is closing down Henri Bendel — but that solves just a small piece of a much bigger problem
  • The Victoria's Secret fashion show illustrates 'how out of touch the brand still is'
  • The owner of Victoria's Secret tumbles after missing on sales, halving its dividend, and replacing its CEO

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