Snap is an 'attractive candidate to go private' if management can't reverse its usage trends, analyst says (SNAP)

Snap shares rallied Friday after receiving an upgrade from Pivotal Research. The stock's current price makes the company an "attractive candidate to go private" if management can't reverse its usage trends, Pivotal Research said.

  • Snap
  • The stock's current price makes the company an "attractive candidate to go private" if management can't reverse its usage trends, Pivotal Research said.
  • Kylie Jenner tweeted her displeasure with the Snapchat app's redesign in February.
  • Watch Snap trade in real time here.

Snap shares rallied as much as 8.5% Friday after receiving an upgrade at Pivotal Research, who said the company is an "attractive candidate to go private" if its management is unable to reverse its current usage trends.

"Our take is that it is not too late for management to find ways to reverse recent usage trends and generally improve monetization regardless of those usage trends," Pivotal Research analyst Brian Wieser said in a note sent out to clients on Friday.

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