KIA Motors records 200% year-on-year increase
One of Nigeria’s leading car distributors has had a great year.
Kia Motors Nigeria is the sole distributor of the Korean brand in Nigeria and although they have achieved 200% increase in year-on-year sales in 2017 they hope to triple their sales in 2018.
The distributors increase in sales is following Nigeria’s economic recovery from the recession that had gone on to stagnate all the sectors of the economy particularly, car sales in 2016.
Fortunately, Kia’s business strategy, customer-based sales and service programs were able to lead the distributor to attain a record high year-on-year sale percentage.
Among the aggressive sales initiatives undertaken by the company in 2017 was Kia Drive Your Dream and Ember Surprise Promos.
The company’s service promos contributed immensely to the overall revenue for the company.
The introduction of Kia Double Deal Promo with over 15% discount on both parts and labor recorded tremendous success and helped increase Kia brand confidence among customers.
Chief Executive Officer, Jacky Hathiramani said confidently that, "There’s an increased sale in the last six months compared with the same period last year. So, we project increased sales in 2018."
He added that the company is set to introduce new models in the year 2018, headlining these models will be the world adjudged best-in-class luxury sedan, Kia Stinger, the B-Segment leader, SC Kia Rio and Kia Cerato.
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