- The new store has sellers from all 50 US states and across more than 25 categories.
- Amazon is "increasingly becoming more mall than retailer," according to Nomura Instinet analysts.
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Amazon's new feature shows it's becoming 'more mall than retailer' (AMZN)
Amazon unveiled its new online store, "Amazon Storefronts," for customers looking to buy exclusively from US-based businesses.
An Amazon worker stacks packages.
Amazon is launching a new platform for small- and
The online retailer on
The "Amazon Storefront" feature shows the company is "increasingly becoming more mall than retailer, evolving as a collector of fees more so than a purveyor of products," according to Nomura.
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"The new 'Store Fronts' will highlight around 1 million products being sold by nearly 20,000 small- and medium-size biz across the U.S., as the company’s third party unit growth continues to outpace first party and continuing to broaden the size of sellers able to reach customers by tapping into Amazon’s growing market place scale," Nomura's team of analysts led by Simeon Siegel in a note sent out to clients on Tuesday.
They have a price target of $1,990, and a "buy" rating for the e-commerce giant.
Amazon shares are up 62% this year.
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