A Wall Street shop that called Facebook and Snap's troubles is out with its 2019 predictions (FB, SNAP, CMCSA, NFLX, AMZN)

pulse

December 12, 2018 5:56 PM

A research firm that called troubles for Facebook and Snap early on is out with predictions for the media and communications space in 2019.

Facebook CEO Mark Zuckerberg speaks during the F8 Facebook Developers conference on May 1, 2018 in San Jose, California.

Pivotal Research Group, a small research firm that called troubles for
Among the analysts' forecasts are "material" management changes at Facebook and "another ugly year" for satellite television.

A research firm whose analysts have been critical — often correctly — of Facebook and Snap is out with a rundown of predictions for the media, internet, and communications space for the coming year.

Pivotal Research Group analysts Jeffrey Wlodarczak and Brian Wieser listed 12 forecasts for 2019 in a report on Tuesday that highlighted a shifting media landscape.

The analysts' first prediction concerned Facebook: "Expect material Facebook (FB, SELL) management changes," referring to the firm's "sell" rating on the stock.

"Whether that means one of Mark Zuckerberg or Sheryl Sandberg alters their roles within the company or something more extreme occurs, it seems difficult to imagine that the company’s Board will allow a status quo for the Chairman, CEO and COO roles, especially as regulatory scrutiny around the world escalates over the course of 2019."

Facebook shares have plunged 21% this year as a mountain of issues and scandals related to data usage, privacy concerns, and fake or misleading content on the social network has plagued the stock.

Other players in the broader media and communications space have experienced something of an upheaval in the last year, as legacy entertainment companies scramble to compete with Netflix and Amazon's growing reach. The sector is also rife with deal activity and speculation.

Here are some of Pivotal's other predictions:

Netflix
Amazon
CBS
Viacom
shared by some other analysts

The firm also said that Wieser, who slapped a "sell" rating on Snap when the company first debuted in early 2017, now views the stock as "undervalued."

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