- "We studied WeWork and we're not comfortable with their business model and credit," Paramount CEO Albert Behler said on the group's earnings call this week, adding the coworking startup's fall from grace "occurred a lot sooner than I anticipated."
- Behler emphasized the risk of WeWork's tenants ditching their spaces in a downturn, leaving the company on the hook to landlords.
- Read more of Business Insider's WeWork coverage here .
ADVERTISEMENT
A Manhattan real estate tycoon predicted WeWork would run into problems
The boss of a billion-dollar real estate group predicted WeWork would run into problems.
Adam Neumann WeWork CEO
ADVERTISEMENT
Recommended articles
The boss of a billion-dollar real estate group predicted WeWork would run into problems.
Paramount, which owns skyscrapers on Wall Street and Fifth Avenue in New York, has never rented to the embattled shared-workspace group or other coworking businesses. CEO Albert Behler described it as a "deliberate decision on our part" during an earnings call this week.
"Thinking back a couple of years, coworking became all the rage with the rise of WeWork," Behler said. "It was the talk of the town and most office landlords lined up to do deals with them. We, however, stayed on the sidelines, and that wasn't easy, especially considering we had a lot of large block availabilities at the time."
ADVERTISEMENT
WeWork's strategy of renting properties on long-term leases, splitting them into smaller units and refurbishing them, then renting them out on a short-term, flexible basis didn't sit well with Behler.
"We studied WeWork and we're not comfortable with their business model and credit," he said on the call. "We choose to remain disciplined, and leased our space long-term to credit tenants."
Despite his reservations, he didn't expect WeWork to come undone so quickly.
"While I was always certain that our discipline and judgment would be proven right," Behler said, "It occurred a lot sooner than I anticipated."
However, he recognized the value of coworking spaces, arguing they can "serve a critical function" as part of a "properly structured real estate business model" rather than a "hyper-growth tech platform."
ADVERTISEMENT
"While we choose not to transact with WeWork, there are other co-working providers that are much more thoughtful about their business model," Behler said.
Paramount's boss has made similar comments about WeWork and coworking in the past.
"We have been very skeptical from the get-go," Behler said at a property conference in March. "This model hasn't been proven in a normal recession, and that's why we want to focus on credit tenants."
Paramount's decision not to rent "one single square foot to WeWork" reflects its goal of building a portfolio that's "bulletproof for our investors," he said at a real-estate conference in September 2018. He flagged the risk of WeWork's clients ditching their spaces during a downturn, leaving WeWork on the hook to landlords.
"We are very suspicious of this use as being financially stable," Behler said at the time. "Even if you talk to the corporates who take some space at WeWork, this is a space that they would throw in the market as quickly as they can if the market turns down."
ADVERTISEMENT
One of Paramount's rivals, Empire State Realty Trust, repeatedly sounded the alarm on WeWork too. "I think it's the bright, shiny penny and the fact is if I thought it were a good business with which we should engage, we'd lease to them. I don't," CEO Anthony Malkin said in February.
See Also:
- 'It seems insane now' WeWork employees bought into cofounder Adam Neumann's vision but grew worried as red flags mounted
- Target just released its Black Friday ad. Here's how 'The Target Effect' gets customers to spend more money than they were expecting.
- The Berlin Wall has been gone longer than it stood. Here's how the 28-mile blockade looks today compared to 1989.
FOLLOW BUSINESS INSIDER AFRICA
ADVERTISEMENT
Recommended articles
10 African countries with the highest number of migrants
PHOTOS: Inside the hostel in Rwanda set to house migrants from the UK in July
10 African countries with the weakest governments
Zap unveils Africa's first non-custodial exchange
The future of healthcare on display: Day 1 of Medlab West Africa wraps up
Nigeria suspends a Chinese business over discrimination charges
10 African countries with the greatest soft power influence over the world in 2024
List of the smartest African Cities in 2024
