A 33-year-old whose agency connects billion-dollar brands like H&M and Dior with influencers explains her process for choosing the right person for the job

pulse

September 11, 2018 1:43 PM

Beca Alexander founded the first influencer casting agency in the US, Socialyte, to bridge the communication gap between influencers and brands. Influencer marketing is projected to be worth between $5 billion to $10 billion by 2020.

Influencer marketing

Influencer marketing is projected to be worth between $5 billion to $10 billion by 2020.

Socialyte connects social-media influencers with brands trying to reach similar target audiences and manages a talent roster of about 70.

Alexander said has been a shift in influencer culture; content creators no longer have to be seasoned writers or photographers. Previously, Alexander said bloggers — the first generation influencer — reported the news, wrote commentary on the industry, and barely featured themselves. "

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