In an exceptional show of creativity and elegance, Phil-Glams Couture successfully concluded a spectacular exhibition at the renowned Pure London Fashion Festival that held on the 11-13 February 2024 at Olympia London, showcasing their latest collection alongside top brands from around the globe.
The prestigious event, known for highlighting the crème de la crème of the fashion industry, was the perfect backdrop for Phil-Glams’ exquisite designs, which captivated attendees with their innovative style and impeccable craftsmanship from Nigeria.
The festival, a pivotal event in the fashion calendar, attracted a diverse audience of fashion lovers, buyers, influencers, and media personnel, all eager to explore the latest trends.
Phil-Glams Couture's display stood out with its unique blend of traditional and contemporary aesthetics, making a bold statement. "We are absolutely thrilled with the response received at Pure London," said Philomina Gasarah, CEO at Phil-Glams Couture. "It's an honor to share the stage with other talented designers from across the world and showcase what Phil-Glams stands for – innovation, elegance, and sustainability."
The exhibition featured a range of Phil-Glams’ creations from glamorous evening wear to African beaded prints, each telling a story of artistry and allure. The standout item was the 'Glam Gown,' a masterpiece of sustainable design, which garnered extensive attention for its intricate detailing and use of eco-friendly materials.
Phil-Glams Couture's commitment to sustainability was evident throughout their collection, emphasising the brand's dedication to ethical fashion practices while delivering luxury and style. This responsible approach aligned seamlessly with the global push towards eco-consciousness in the fashion industry.
The successful showing at Pure London marks a significant milestone for Phil-Glams Couture, firmly establishing the brand as a forerunner in the international fashion scene. The reception from buyers has been overwhelmingly positive, with numerous orders already placed, ensuring that the Phil-Glams' signature style will appear in select boutiques and retailers worldwide.
"We're thrilled to announce that we've already received 3 major orders from diverse international buyers at the exhibition! This is a tremendous start for the year, and we're excited to be showcasing our clothing to the world," said Joy Ode, International Sales and Creative Director at Phil-Glams Couture.
Phil-Glams Couture would like to extend heartfelt thanks to the organisers of Pure London Fashion Festival for a flawless event, and to all the guests, patrons, and fellow designers who made the exhibition an unforgettable experience.
For more information about Phil-Glams Couture and our collections, visit www.philglams.com or follow us on Instagram and Facebook @PhilGlamsCouture.
About Phil-Glams Couture: Phil-Glams Couture is a pioneering fashion house based in Lagos Nigeria and Manchester United Kingdom, specialising in high-end couture with a consciousness. Known for combining classical sophistication with forward-thinking design, Phil-Glams is dedicated to championing eco-friendly fashion that doesn't compromise on luxury.
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