The 2025 Africa Magic Viewers’ Choice Awards (AMVCA), marking its eleventh year, has been hailed as a landmark cultural event, celebrating the pinnacle of African entertainment. At the centre of it all was Legend Twist.
More than just a sponsor, the brand infused the night with unforgettable flavour, blending bold taste with fashion, flair, and immersive brand experiences that lit up the celebration. While the AMVCA honoured excellence in African entertainment, Legend Twist reminded everyone what it means to show up with style, substance, and a twist.
Throughout the event, from the novel Legend Twist VFX red carpet experience—an action-packed experience that transformed guests into superheroes, spies, and legends, to the afterparty, Legend Twist created an immersive and undeniably fun atmosphere. Equally striking was the Legend Twist Hall of Fame, a custom walk-of-fame installation featuring personalised star tiles bearing the names of prominent guests. It was a powerful tribute to African excellence and a natural photo hotspot for celebrities and influencers alike.
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Adding a dynamic and intimate layer to the brand’s activities, the Twist Corner, hosted by media personality Reta Riman, featured a series of exclusive interviews and celebrity moments captured live. Reta brought the spirit of the AMVCAs into an intimate setting that felt modern, spontaneous, and distinctly Legend.
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Reinforcing its commitment to fostering new talent and groundbreaking creativity within Africa’s entertainment landscape, Legend Twist proudly sponsored the prestigious Trailblazer Award — this year, awarded to Nigerian film director and producer, Kayode Kasum.
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Legend Twist's participation in the 11th AMVCAs was more than a conventional brand activation; it was a stylishly executed celebration of African culture, cinematic excellence, and the distinctive impact of "showing up with a twist."
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