A kolkata based organization named Go Seva Parivar (cow welfare organization) has asked people to take selfies of cows and post them on social networking sites to spread the message on cow protection.
Taking selfies with cows goes viral on social media
In a bid to protest against the inhumane killings of farm animals, Indians are taking selfies with cows and posting the pictures on social media.
"The campaign comes at the end of a year when the consumption and sale of beef has become a polarising issue in the country," it added.
Go Seva Parivar began its campaign in November, encouraging people to take selfies with cows and post them on Twitter, Facebook, and Whatsapp with the hashtag #selfiewithgomata.
The campaign has attracted attention, especially among young people.
"I heard about it (the contest) through Facebook. When I walking home I saw a calf and clicked a selfie with it and posted it on Facebook," commented Pankaj Choudhury, who heads a company.
"Since selfies are trending right now, this way youth will feel the need to save cows," another contestant said.
The cow has been considered as the country's "most polarizing animal, as three has already been killed this year over beef consumption.
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