Most Nigerians buy mobilephones for two reasons- popularity and functionality.
Newcomer is likely to exceed expectations in Nigeria
Find out why i think the Obi Worldphone SF1 will do well in the Nigerian mobilephone market.
Obi Worldphone SF1
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![Dr Aminu Maida [Facebook]](data:image/svg+xml;charset=utf8,%3Csvg%20xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg'%20width%3D'100'%20height%3D'100'%20data-ring-placeholder%3D'1'%3E%3C%2Fsvg%3E "Dr Aminu Maida [Facebook]")
As a new brand in this country, Obi Worldphone quickly toed the popularity line by attaching Nigerian celebrities to their brand.
I vividly remember seeing pictures of Seyi Shay holding a 2016 model on instagram.
Her caption read; "Imagine my joy when The makers of #obiworldphone sent me their 2016 model for my bday???!!! Thank u @obiworldphone I go soon tell u if e make sense."
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Concerning the functionality aspect, here are some of the cool features the SF1 possesses.
- Has a 5-inch screen,
- Gorilla® Glass 4, which protects the screen,
- 13 Megapixel rear-camera with automatic focus, LED flash and Sony Exmor RS™ sensor,
- 5 Megapixel front-facing camera for selfies,
- Storage- This phone has two variants, the 32GB of memory & 3GB RAM and the 16GB memory & 2GB RAM,
- A 3000 mAh battery that promises to deliver up to 28 hours talk time and up to 10 hours video playback time.
The 32GB of memory & 3GB RAM is reportedly $249 (N49,613) while the second, 16GB memory & 2GB RAM, should go for $199 (N39,650).
While the SF1 ticks both popularity and functionality boxes, the prices might be an issue for some of the targeted mid-range customers.
Despite the prices, i predict that the SF1 will surpass the maker's expectations in Nigeria, despite it's newcomer status.
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What do you think?
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