Little Cab Safaricom launches its weapon of choice on the on-demand taxi market in Kenya

To show that it's ready to battle, Little Cab claims to already have over 1,500 drivers - 40 of whom are women, and over 2000 active customers since its pilot phase.

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Little Cab play

Little Cab

(techmoran)
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The on-demand taxi war in Kenya just got more interesting with Safaricom's launch of its own player, Little Cab - in partnership with Craft Silicon.

The company already has its work cut out for it. Little Cab will have to compete with Uber, Taxify - which has become a favorite amongst traditional taxi drivers looking to make the switch; and Sendy, a logistics startup looking to unveil its own weapon of choice sometime soon.

An Uber taxi driver sits in his car in Nairobi March 9, 2016. REUTERS/Noor Khamis play An Uber taxi driver sits in his car in Nairobi March 9, 2016. REUTERS/Noor Khamis

 

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To show that it's ready to battle, Little Cab claims to already have over 1,500 drivers - 40 of whom are women, and over 2000 active customers since its pilot phase.

Some of the features Little Cab will be offering include cash payment, credit/debit card payment, and M-PESA payments. Other features will include free Safaricom Wi-Fi in every cab, a 'Ride Later' option that lets users schedule rides, and Live fare, a feature that lets a rider monitor their fares in real-time.

Sendy play

Sendy

(innovationvillage)

 

The company's backers are not short of ambition either. Kamal Budhabhatti, CEO, Craft Silicon says; “Little Cab aims to achieve one million rides in the next six months by entrenching and differentiating ourselves as a homegrown taxi app.”

Little Cab will take no more than 15% off driver’s earnings, compared to other players in the market; Uber’s 25%, Mdundo’s 22%, and Dandia’s 18%,” Budhabatti added.

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There's also a female-focused arm called a very obvious Lady Bug. This arm already has 40 female drivers and will only cater to female customers after 6pm. Interesting.

Women using Easy Taxi play

Women using Easy Taxi

(digitalnewsasia)

 

Little Cabs may just be a redressing of AIG's now-dead EasyTaxi, but it looks like it has a lot up its sleeves. That Kenyan market is looking very competitive right now and I love it!