iROKO was founded five years ago by Jason Njoku with his friend and business partner, Bastian Gotter.
Founder of online platform confesses biggest fear
Jason Njoku founded iROKO, an online platform that offers its worldwide audience subscription-based streaming of primarily Nollywood movies, in 2010 with the help of his friend and business partner, Bastian Gotter.
Five years later, iROKO has become possibly the biggest online reservoir of African movies.
In the past year, the company has gone through a lot from shutting down its London HQ, shifting focus to a premium-only business model, expanding to East Africa, cutting bundled internet deals with local telcos, and just recently, enabling offline viewing, all in a bid to reposition itself as the market leader.
Jason Njoku was recently interviewed by techpoint and he dished on himself, iROKO, his biggest fear amongst other days.
On his biggest fear concerning iROKO, he had this to say:
"Biggest fear is that Nollywood becomes less popular. I know that’s not happening at all, which is great. I think competition is competition; it will always be there. You just have to have a very strong perspective or vision. We have a very long term perspective, which gives our investors confidence, which gives us confidence. So when someone pops up, no matter how sexy or nice they sound, we just keep on plugging away. Because, if we find it hard, and we genuinely find this stuff hard, other people I would hope, because we are not idiots here, would find it hard as well. That’s the hope."
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