ADVERTISEMENT

Tech giant celebrates Young African Creatives at The Loerie Student Awards

Facebook announced that it will work with the Loeries and advertising schools across the country to develop and promote young creative talent on an ongoing basis.

Nunu Ntshingila was Chairman of South Africa's largest ad agency before becoming Head of Facebook Africa

Facebook celebrated the creativity and excellence of young African creatives at The Loerie Awards for 2016, an annual advertising awards in the advertising industry in Africa and the Middle East.

In addition to sponsoring The Loerie Student Awards for 2016, Facebook hosted a range of events aimed at young creatives in support of Loeries Creative Week which held from August 15-21, 2016 in Durban.

This will culminate in the Facebook Challenge, which will become an official Loerie Award in the Student Category from 2017.

One of the highlights of the week was the partnership between Facebook and the Nelson Mandela Foundation to run the first student Hack for Good at this year's Loerie Awards.

ADVERTISEMENT

Twenty of the country's top students competed in a 48-hour hack to create a world-class video campaign, speaking to the theme of “Tolerance” and “Living the Mandela Legacy”.

Facebook will sponsor the production and flighting of the campaign on 5 December, the second anniversary of Madiba's passing.

“If we want to be more creative, we have to connect – with each other, the industry and the world,” says Nunu Ntshingila, Head of Facebook, Africa. “For Facebook, the Loeries is a perfect opportunity to celebrate how Africa’s dynamic creatives are using mobile to make human connections and tell compelling stories. Mobile is the creative canvas of our time and young African professionals will define how it is used in the years to come.”

Facebook’s participation in Loeries Creative Week and beyond included:

ADVERTISEMENT
  • Supporting The Loeries Creative Futures Scholarship, which unearths and nurtures creative talent from previously disadvantaged communities.

Ntshingila adds: “We want to go beyond sponsorship to truly helping develop young, diverse talent, through programs and activities such as Made on Mobile and Hack for Good. We believe that any teen with a phone can become a marketing expert or an entrepreneur. Facebook sees a future of mobi-entrepreneurs in Africa, and we will help them unlock their creativity with the power of technology.”

Facebook has been steadily increasing the ground reach all across Africa since Ntshingila became its first African head.

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.
ADVERTISEMENT

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng

Recommended articles

Obama, Clinton support Biden at NYC fundraiser amid protests

Obama, Clinton support Biden at NYC fundraiser amid protests

Tinubu’s refusal to celebrate 72nd birthday marks great leadership - Rahman

Tinubu’s refusal to celebrate 72nd birthday marks great leadership - Rahman

Adamawa Police reaffirms ban on motorcycles in Yola

Adamawa Police reaffirms ban on motorcycles in Yola

You make bold decisions & live with consequences - Ondo Gov hails Tinubu at 72

You make bold decisions & live with consequences - Ondo Gov hails Tinubu at 72

170 electrical vandalism cases in 2 years, 100 charged to court - EEDC

170 electrical vandalism cases in 2 years, 100 charged to court - EEDC

Tinubu appoints Bello as chairman of code of conduct bureau

Tinubu appoints Bello as chairman of code of conduct bureau

Don't curse, condemn Nigeria in your sermons - Tinubu tells clerics

Don't curse, condemn Nigeria in your sermons - Tinubu tells clerics

Lagos postpones eagerly anticipated Easter boat regatta indefinitely

Lagos postpones eagerly anticipated Easter boat regatta indefinitely

Third Mainland Bridge reopens in 1 week, formal ceremony later - Minister

Third Mainland Bridge reopens in 1 week, formal ceremony later - Minister

Pulse Sports

Nigeria vs Mali: Has Finidi George done enough to land Super Eagles job permanently?

Nigeria vs Mali: Has Finidi George done enough to land Super Eagles job permanently?

I want to emulate Keshi and win the AFCON - Finidi George shares ambitious Super Eagles dream

I want to emulate Keshi and win the AFCON - Finidi George shares ambitious Super Eagles dream

Michelle Alozie: I had to do it because of African referees

Michelle Alozie: I had to do it because of African referees

AC Milan star reveals he was named after Super Eagles legend Tijani Babangida

AC Milan star reveals he was named after Super Eagles legend Tijani Babangida

Give him the job! Super Eagles fans beg NFF to make Finidi George permanent coach after Nigeria's win over Ghana

Give him the job! Super Eagles fans beg NFF to make Finidi George permanent coach after Nigeria's win over Ghana

Super Eagles 2-1 Black Stars: Nigerians praise Iwobi, Lookman, Finidi George after friendly victory against Ghana

Super Eagles 2-1 Black Stars: Nigerians praise Iwobi, Lookman, Finidi George after friendly victory against Ghana

ADVERTISEMENT
ADVERTISEMENT