FINA Synchronised swimming now 'artistic' in rebranding bid

Synchronised swimming has been an Olympic sport since the Los Angeles Games in 1984.

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Team Belarus competes in the Women's Free Combination Final during the synchronised swimming competition at the 2017 FINA World Championships in Budapest July 22, 2017 play

Team Belarus competes in the Women's Free Combination Final during the synchronised swimming competition at the 2017 FINA World Championships in Budapest July 22, 2017

(AFP)
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Swimming's world governing body FINA voted Saturday in Budapest to rename synchronised swimming as "artistic" in an effort to boost the sport's popularity.

"The reality is we are living in a sports business environment and we should find the best way to promote our sport," FINA's executive director Cornel Marculescu told AFP.

The proposal, ratified at a FINA congress in the Hungarian capital, followed discussions with media and the International Olympic Committee, Marculescu said.

"Let's see if it works, it will now be like other sports like artistic gymnastics, but the essence of the sport itself, the training, the performances won't be affected," he said.

Synchronised swimming has been an Olympic sport since the Los Angeles Games in 1984.

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