Your fears are confirmed, DJ Khaled finally overdoes it on “Grateful”

jonathan

June 30, 2017 1:10 PM

Too many cooks ruined this. Too many songs begin to sound boring, and babies should be left to enjoy being babies

The two album covers for "Grateful," Khaled's new album.

We are grateful DJ Khaled is one of the world’s biggest social media icons.

The man jumped on the Snapchat wave to outgrow himself a DJ, producer and everything else in the music industry. Right now, he is one of earth’s wonders, gifting millions of people quality entertainment and comic relief by literally living his dreams, chasing the paper, and being DJ Khaled.

2015’s “Major Key” album became the soundtrack of that fame and success. He toured with Beyonce, snagged chart-topping singles, and chased the endorsement deals into his closet, where he cherry-picks and wears them as they come. It was unimaginable for him, and he lived it to the fullest.

The birth of his son Asahd changed the game forever. Asahd Khaled was never destined for a regular life. He was thrown into the deep end of studio work, where he immediately became a ‘mogul’, who was tasked with executive producing and marketing the album. So far, as awareness go, he has done a fantastic job.

But the music is where things go wrong. Although he has snagged big singles again, the project falls flat on its face. Khaled assembles a bloated squad of stars and throws too many cooks into one of the largest broth. The end result is that things go sideways, Nas and Travis Scott have no business together, and Big Sean gets to drop a super verse on a song that won’t make you hit the repeat button.

Highlights include summer anthem and instant favorite “Wild Thoughts” (which had Rihanna flexing her sexiness over CarlosSantana’s ‘Maria Maria’), Beyoncé and Jay Z’s absurdly beautiful ‘Shining’, and the summer posse cut ‘I’m the one’. Everything else takes quite an effort to listen, except for Pusha T and Jadakiss on ‘Good man’, ‘Interlude’ with Canada’s Belly, ‘Unchanging love’ by Mavado, and ‘Iced out arms’ spotting Migos, 21 Savage, and T.I

The lesson here is simple and very basic: Too many cooks ruined this. Too many songs begin to sound boring, and babies should be left to enjoy being babies.

jonathan