According to the outfit's Chief Security Officer, they have done this in response to customer feedback.
The company justified the feature’s existence as a safety check to ensure riders’ drop-offs and pick-ups are done smoothly, and put that option up for only five minutes.
But the controversial feature was reportedly struck with scandals and stories of one-night stands, internal employees stalking girlfriends and celebs, complaints by a former Uber employee about privacy of data and so on.
The Chief Security Officer Joe Sullivan however told Reuters that if they do however seek to return the feature, they would lay down a reasonable explanation and also give it as an option to opt in instead of forcing it down every user’s throat.
And according to an Uber spokeswoman this move by Uber is not unrelated to the company’s recent settlement with the FTC on privacy and security concerns, which resulted in agreeing to 20 years of external audits, though it might seem so.
The new CEO, Dara Khosrowshahi, would also expect some changes as the former CEO of online travel company Expedia will want to win back the goodwill of users.