ADVERTISEMENT

The end of Xperia may be near

The mobile division was by far the company’s biggest cash-losing point in the 2014 fiscal year, making an operating loss of 217.6 billion .

Sony's Mobile phone division is not making it any money.

Sony has announced its earnings for the 2014 fiscal year along with forecasts for the next, and the numbers don’t give the company much basis for it to continue to produce certain struggling products.

Sony made a net profit of $571 million off $68 billion in revenue for the year ending March 31st, 2015, but lost $1.05 billion overall mostly due to many restructuring changes.

Sony predicts a 3.8 per cent fall in revenue for the next year even though it expects to make 320 billion yen in operating profit and 140 billion yen in net profit. But its worth considering where all that money will come from.

Sony is expecting its devices division, which includes its successful image sensor unit that produces components for iPhone and other products, to generate 16.5 per cent in revenue and attain a 36 per cent higher operating profit.

ADVERTISEMENT

The very profitable movie business is also expected to grow over the next year. Gaming will more or less remain the same with the Playstation 3 generation receding and the Playstation 4 generation growing rapidly stronger.

Unfortunately, the mobile division is another story entirely. It was by far the company’s biggest cash-losing point in the 2014 fiscal year, making an operating loss of 217.6 billion yen following a 176 billion yen impairment charge from the smartphone and tablet business, plus restructuring costs from the sale of VAIO.

Although Sony doesn’t think things will get too bad in the next year, mobile is still the only major division that it’s expecting to lose money from, forecasting a 7.1 per cent drop in revenue and an operating loss of 39 billion yen.

Sony is estimating slipping revenues and falling profits in the camera and home appliances divisions, but a case for keeping around those divisions can be made; the widely acclaimed Alpha and RX cameras have an obvious synergy with the market-leading image sensor division, and products like Walkman and Bravia are crucial to Sony’s identity and brand. None of them is necessarily harming the company as much as the mobile division, which doesn’t seem to have prospects of making a positive impact on the company any time soon, if at all.

Is Xperia the next VAIO?

Enhance Your Pulse News Experience!

Get rewards worth up to $20 when selected to participate in our exclusive focus group. Your input will help us to make informed decisions that align with your needs and preferences.

I've got feedback!

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.
ADVERTISEMENT

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng

Recommended articles

No need to run when EFCC invites you, Cubana Chief Priest advises Nigerians

No need to run when EFCC invites you, Cubana Chief Priest advises Nigerians

Immigration places wanted Yahaya Bello on watchlist, unveils his passport details

Immigration places wanted Yahaya Bello on watchlist, unveils his passport details

Oyo govt justifies demolition of Yoruba Nation agitators’ building

Oyo govt justifies demolition of Yoruba Nation agitators’ building

NAFDAC raids popular supermarket in Abuja for selling counterfeit products

NAFDAC raids popular supermarket in Abuja for selling counterfeit products

Iranian morality police crack down on women who don't wear headscarves

Iranian morality police crack down on women who don't wear headscarves

FG sets up committee to compensate landowners affected by Lagos-Calabar road project

FG sets up committee to compensate landowners affected by Lagos-Calabar road project

Kano Gov remains a bona fide member of our party - NNPP debunks suspension

Kano Gov remains a bona fide member of our party - NNPP debunks suspension

We need ₦3.2trn to pay electricity subsidy in 2024 - FG

We need ₦3.2trn to pay electricity subsidy in 2024 - FG

Tinubu's proactive approach to security threats yielding results, Ribadu claims

Tinubu's proactive approach to security threats yielding results, Ribadu claims

Pulse Sports

Lionel Messi's son breaks the internet after scoring five goals for Inter Miami

Lionel Messi's son breaks the internet after scoring five goals for Inter Miami

Naija Stars Abroad: Onyedika, Boniface, and Osimhen shine across Europe

Naija Stars Abroad: Onyedika, Boniface, and Osimhen shine across Europe

Victor Osimhen and Tobi Amusan make list of Forbes’ 30 under 30 Class of 2024

Victor Osimhen and Tobi Amusan make list of Forbes’ 30 under 30 Class of 2024

ADVERTISEMENT
ADVERTISEMENT