New update prioritises news over updates from your friends

folarin okunola

July 15, 2015 9:52 AM

The company redesigned the stories section of its app to make content from its media partners a little more obvious to users of the application.

Snapchat has been constantly trying to re-invent its service to make it more profitable.

With its latest update, Snapchat just made its news content a lot more difficult to ignore.

In the update, which rolled out to the iOS app on Monday, the company redesigned the stories section of its app to make content from its media partners a little more obvious to users of the application.

The Stories screen of Snapchat now prioritizes discover and live stories over the ones from your contacts, in the new update. Stories from the app's discover section, which come from the company's media partners like ESPN, Yahoo and ComedyCentral, appear at the top of the list, with stories from live events underneath.

Sources say while this update may seem minor, it demonstrates the company's ongoing effort to increase engagement with the app's discover content.

First rolled out in January, the section features a regularly updated stream of articles, photos, videos from outlets like CNN, ESPN and Cosmopolitan.

folarin okunola