Samsung has used one short ad to mock 10 years of the iPhone. And not only is it pure meme gold, it is brilliant.
We know mobile wars between Samsung and Apple have come a long way, from legal battles for market share wars.
But in this rivalry, the mockery ads hold a special place. Especially in the hearts of us, the fans. You can call ads the corporate version of rap battles if you like.
The latest jab is by Samsung, at iPhone users. The ad, called the “Grow up with an upgrade to the Galaxy”, shows different generations of iPhone launches, and drags them accordingly.
iPhone launches have a reputation for long, ridiculous queues outside Apple stores, with people camping out for days.
At the center of this ad is an Apple fanboy. He’s stuck with the iPhone forever, dieharding all the way.
Samsung’s first shot is at the iPhone 3GS for its poor storage. While the iPhone 5s gets mocked for not having a stylus.
The ad mocks the 2015 “Cult of Apple” stans for standing in the rain for what we presume to be the iPhone 6s.
And talking about water, Samsung hits at Apple’s 2016 for not coming water resistant. What is awkward about this is that Apple’s iPhone 7 is actually water resistant to an extent. More like splash resistant.
Samsung didn't stop at that for the iPhone 7. They went on to drag the iPhone's dongle and lack of wireless charging.
Let's not talk about how much the death of the headphone jack ruined the AUX life.
Finally, just like his girlfriend, our Apple fanboy in the ad switched to the Samsung Note 8. The ad shows him walking past a line for the iPhone X. On that line, you see a hardcore Apple fanboy. Our guy just walks on and shakes his head like, "been there, done that". You know the iPhone has a reputation for those queues.
In all honesty, Samsung has no chill.
It's already old news that iPhones tend to be the last to adopt new technology. Apple, according to most people, just happens to be the company that perfects the technology. The only thing it appears they did first before others, is to take out the headphone jack. Which, as you'd expect, got a lot of backlash. But the Google Pixel 2 seems to have adopted it anyway. We can be sure Samsung will most likely jump on this within the next two years. And Apple will finally have a clapback.
Erm, maybe? Maybe not? Samsung released this ad clearly because of the iPhone release a few days prior.
But one thing we can be sure of is that Apple will never attack the Samsung's screen and call it ugly. You know why? Because Samsung made them.
In fact, for every iPhone X sold, Samsung gets to pocket a significant amount of the money.
Unless Apple decides to brag about the $370,000 worth of iPhone X'es that got stolen. Because guess what else gets stolen like that? Classic works of art.
No. Definitely not. But it's Samsung's way of saying, "while you all are gushing over how beautiful the iPhone X is, remember me. Remember I still make beautiful, amazing stuff."