Little owned by Craft and Safaricom has gained major patronage in Kenya, and are now planning to set camp in Lagos.
The company which is big in Kenya is looking to give Uber and Taxify a run for their money in Lagos as well.
Kenyan telecoms provider Safaricom and Craft Silicon’s On-demand ride service Little is coming to Lagos with its innovative ideas, to give Uber and Taxify something to think about.
The company is planning to come in on October 8, 2017 with up to 5,000 drivers available at launch.
The service which launched in Kenya in 2016 has managed to gain considerable market share at the expense of the big players Uber, and other businesses like Taxify in that space.
Little has come to be known for its innovative push towards standing out from a fierce competition like Uber which has deep pockets to bully others in the space.
The special innovation feature which the company is banking on is a driver verification feature that uses Microsoft cognitive API which deals with facial recognition technology, and although Uber is using the same feature on its platform, Little was first to get going with it.
How it works is by drivers taking selfies to log in and the company using its database to verify the driver’s credentials which gives the rider an added comfort of safety.
Then there is the function of paying for the ride with your airtime using a mobile wallet, and the possibility of requesting for a cab with the touch of a button installed on the fridge in your house as an example. This is where the Internet Of Things (IOT) comes in.
It would be interesting to see how they fare in Nigeria.