Online retailer's 2016 Black Friday will last for 12 days

An online retail giant, Jumia Nigeria, on Tuesday announced that this year’s “Black Friday’’ would hold for 12 days from Nov. 14 to Nov. 25.

Jumia Nigeria’s Chief Executive Officer, Mrs Juliet Anammah, said in a statement that the initiative was designed to offer customers more days, deals, convenience and to deliver better customer service to shoppers.

The News Agency of Nigeria (NAN) reports that Black Friday is a large sales event in which online stores offer heavily discounted products to shoppers.

“This year, Jumia Nigeria’s Black Friday will take place for 12 jaw-dropping days, on all Jumia websites.

“It will be on Jumia Mall, Jumia Food, Jumia Car, Jumia Market, Jumia Travel, Jumia House, and Jumia Deals websites.

“Top brands like AXA Mansard, MTN, Binatone, Innjoo, Infinix, Poly Star, HP, Intel, Etihad Airways have partnered with Jumia to bring to Nigerians the largest shopping event of the year.

“Jumia Black Friday shoppers are expected to see increased sales inventory in all categories including fashion, electronics, phones, computers, home, baby, health and beauty, up to 70 per cent discount on regular prices.

“Over 100,000 deals from 2,500 vendors highlight offerings from brands like PolyStar, HP, Binatone, Nikon, Pampers and Apple,’’ Anammah said.

She said that in addition to mouthwatering deals, this year’s Jumia Black Friday would feature an online giveaway for every customer who spends N10, 000 and above.

The online retail chief said lucky customer winners could win an iPhone 7, a PS4 console, two economy class Etihad tickets, and two business class tickets.

She said this year’s sales event had been expanded to reach even more customers, following last year’s impressive volume of orders, in which more than 2.3 million Nigerians visited Jumia.

Also, the Jumia Market Chief Executive, Sefik Bagdadioglu, stressed that in Jumia Black Friday, sellers could reach up to 15 times their daily volumes in sales and buyers would have incredible bargains to enjoy.

“Deals are expected to go fast, on a first come, first serve basis.

“Customers are encouraged to download the Jumia app and subscribe to the newsletter for real time notifications on the featured sales, deals and daily offerings.