Networking Utilize five tips to grow presence on social media

  • Published:
To gain a wide audience on social media, you need to network. play

To gain a wide audience on social media, you need to network.

(Lacasa Morett)
24/7 Live - Subscribe to the Pulse Newsletter!

Making an impact and executing one's goals on social media is not so hard once the right steps have been taken.

Just like any venture worthy of attention, growing your presence on the online space requires time dedication, a communication prowess and a resourceful mind, elements that can help you excel in addition to the following steps.

 

  1. Generate quality contents: To receive the attention of an audience on social media, the user needs to develop engaging materials that should prove useful to followers. It is all about adding value to your patronizer who will be looking to get unique contents from you in line with their interests. Think of the social media as a university setting. No one wants to make friends or listen to you if you are lameo who can't spark up a good conversation. Work hard on becoming a resource to your audience who will see you as a pool of knowledge as soon as you start furnishing them with the right set of information.

  2. Make use of hashtags: Getting visibility must be one of your main goals if you are looking to improve your presence on virtual communities and network. Making use of hashtags is a sure way to have your thoughts known as it guarantees a wide reach of your target audience. A research conducted by Buddy Media revealed that posts with hashtags get a double engagement when compared to those without one. You can direct your followers to a base of related contents catalogued under a subject matter preceded by the hash symbol.

  3. Martin Luther King Jr. preaching a sermon. play

    Martin Luther King Jr. preaching a sermon.

    (Getty)

    Become an authority: The route to becoming an online influencer is not such a long path once you are able to fulfill the required rituals and one of the items on the list involves placing oneself in a position of authority. This requires active involvement on social media platforms that should see the aspirant provide an intelligent and useful analysis on key issues. An ability such as this can endear one in the heart of an audience.

  4. Identify Influencers: There are some individuals who are established leaders in a society. The respect for these individuals has extended to the social media. These are individuals whose following on a virtual community is considered very high. It is a no-brainer, they are the ones you should associate with if you are hoping to be regarded. Initiating interaction with them can earn you attention from their admirers but first you must create engaging contents. Think of it as necessary rites when wooing a woman - you have to be attractive right?

  5. Maintain Consistency: Succeeding in your plan to improve your social media presence depends on consistency and commitment to the cause. You must keep the conversation going and must never be perceived by your audience as lacking flame. There are daily trends on social media, particularly micro-blogging site, Twitter, which focuses on hot topics on a global stage or  tailored specifically to the region of the user. Key into this as it is a sure way to come in contact with prospective followers.

 

Do you ever witness news or have a story that should be featured on Pulse Nigeria?
Submit your stories, pictures and videos to us now via WhatsApp: +2349055172167, Social Media @pulsenigeria247: #PulseEyewitness & DM or Email: eyewitness@pulse.ng. More information here.