if you approach your social media marketing strategy with these laws in mind, then you have started down the right path.
Leveraging the power of good content and social media can help increase your audience and customer base in dramatic fashion. But getting on with it without any previous experience or insight can be challenging.
It’s important you understand social media marketing fundamentals as an entrepreneur. From making the most of quality to increasing your online entry points, follow these ten laws that will help you build a foundation that will serve your customers, your brand, and your bottom line.
The law of listening: Being successful with social media and content marketing requires more listening and less talking. Study your audience’s online content and join discussions to learn what’s important to them. That’s when you can create content and kick-off conversations that add value rather than clutter.
The law of focus: It’s better to have a precise focus than to be a jack-of-all-trades. A highly focused and intense social media and content marketing strategy intended to build a stronger brand has a better chance for success than a broad strategy that tries to be everything to everybody.
The law of quality: Quality trumps quantity. Every single time. 1,000 online connections who read, share and talk about your content with their own audiences is better than 10,000 connections who vanish after connecting the first time. Don’t play yourself.
The law of patience: Social media and content marketing success doesn’t just happen. Yes, you could hit the ground running but its more likely that you will need to commit to the long haul to get results.
The law of compounding: When you publish incredible, quality content and work to build your online audience of quality followers, they will share it with their own audiences on Twitter, Facebook, LinkedIn and more. Those entry points could grow to hundreds or thousands or more potential ways for people to find your business online.
The law of influence: Take time to find influencers in your market who have quality audiences and are likely to be interested in your products, service, or business. Make sure you connect and build relationships with them. If they see you as an authoritative, interesting source of useful information, they might share your content with their own followers, which would put your business in front of huge new audiences.
The law of value: You should not be on the social web directly promoting your products and services all the time — people will stop listening. You must bring value to the conversation. Instead, focus more on creating amazing content and developing relationships with online influencers. Over time, those people will become a nitrous boost for word-of-mouth marketing for your business.
There are a thousand and one strategies that you could employ in planning your social media and content marketing strategy. But if you approach them with these laws in mind, then you have started down the right path. Happy hunting!